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Made in Ethiopia

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The People Behind the Products

Meet the makers, entrepreneurs, and innovators crafting Africa's future; one story at a time.

She Turned Recycled Tires into a Global Footwear Empire

Bethlehem Tilahun Alemu built soleRebels, the world's first fair-trade footwear brand, by reimagining traditional Ethiopian "selate" shoes for the global stage.

Feb 4, 2026Read Full Story

Aviation/Drones

The Engineer Who Rose from the Workshop to Lead Africa’s Skies

Mesfin Tasew's 40-year journey from an entry-level engineer to CEO of Ethiopian Airlines is the ultimate story of African institutional excellence.

Jan 22, 2026Read Full Story